the other interesting thing is that the active managers out...

the other interesting thing is that the active managers out there have to benchmark themselves..... if they don't own something that is in that index then the effectively have to report that holding as a detractor if it dos well.. or a positive!
If PET is able to gain real traction then there will be buying from both the passive (etf/index) and the active (funds) managers out there.

I should also note that I have just discovered another thing PET can fix..... goldfish bowl's
surely this is replicated elsewhere around the world...... another untapped market in the billion's!