$1.3 - $1.4 is pretty good now that the others like Z1P have come back down to earth to a high valuation ($2 something) from a ridiculous valuation ($12 something).
While it is a bit of a fairly sudden and somewhat sad ending for the humm brand, the new & improved Latitude financial services is going to be come a juggernaut that the likes of say Z1P simply won't be able to compete with as competition and interest rates rise.
Ann: Sale of hummgroup Consumer Finance to Latitude, page-12
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