Ann: Sale of Shares by Managing Director and CEO, page-75

If you own lots of shares the board doesn't need to pay you as much as you'll already be motivated for the shares to do really well.

So Execs might also sell a lot of shares because big investors then feel they don't have enough skin in the game and it makes it easier for them to demand a bunch of options to encourage them again. So it's a way of increasing your negotiating leverage with a board on your remuneration.

None of that relates to fundamentals directly, other than them also probably thinking the price they are getting is enough to try this tactic.

I'm speaking generally. I am don't know why the CEO sold here other than the publicly disclosed reason on the notice.