AJX 0.00% 0.8¢ alexium international group limited

Ann: Sales agreement finalized and supply commences-AJX.AX, page-21

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    I think there is more than sales and revenue in a global supplier of outer garments and under garments - particularly if your undies and socks end up with a tag on them saying Alexicool.

    that's brand recognition --------------- BIG BIG BIG time.

    every time you pull up your undies - you see Alexicool

    mate - it doesn't get any better than that.

    You jump in the cot - in your Alexicool undies - and you sleep on a mattress ------------ Alexicool. You put on your shirt - Alexicool. You sit in the plane seat - Alexicool.

    2 years to massive recognition --------- 3 to 4 years to company sale.

    Anyone on earth who doesn't know the word 'Gore-Tex'?

    that's what brand recognition is - and, you don't get it on your undies - only when you walk in the rain

    Pinto
 
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