Very pleased with the outcome of the webinar. I found Dan Roberts to be genuine, passionate and knowledgeable -- I always like to see passion when an entrepreneur is discussing their product.
I think the model has excellent prospects. The hardware in itself is nothing wildly unique -- you can find similar components on Alibaba that are made in China or Taiwan. The differentiation is the software, like Dan said, hardware is easily reverse engineered but software is not.
With software, you only have access to the executable and not the source code. Software is also proprietary and can be protected as such while hardware components of security systems cannot be patented due to existing use.
With the Scout Security setup, the client end firmware that the security components use maintains connectivity with the Scout Security server, therefore it cannot be duplicated and used on non-authorised devices.
As far as majors are concerned, in the current economic climate, they are looking for ways to create additional revenue streams from their existing retail channels or customer base. The Scout white labeling program allows them to achieve this outcome with a simple turnkey solution that is easily branded to suit their business. Scout Security is the only company to provide a white label DIY security alarm setup.
For example, Stanley Black & Decker will be able to launch their own white label security alarm offering utilising Scout hardware and most importantly the software. It is the software that provides a working solution -- the most essential component. Scout have spent 7 years (since 2013) developing their software and increasing connectivity through other services such as Google (Nest), Amazon, Yale (Assa Abloy), LIFX, First Alert, Hue, IFTTT, etc.
Some of the Stanley Black & Decker brands and all with their own retail sales channels and dedicated following.
Of course we have Prosegur too who have very strong brand recognition in Europe and Latin America.
I agree with @BobbyKennedy, the subscription model can reap immense benefits, the current direct to consumer plans are competitive for the level of service offered. I'd imagine 50/50 split with the white labeling partner.
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