Just if anyone is curious about their revenue generating model
Answer from Philip
- B2B - we will be selling to aged care/hospitals typically through 3rd party software suppliers who are the aged care providers for patient information systems. We would embed our App into their platform and essentially agree a revenue share based on their licensing model - either a perpetual license or an annuity license. In Australia these 3rd party providers include I-Care Health, Autumn Care and Mirus.
- B2C - we will be selling directly to the end consumer via the Apple and Google Store and will at this stage we are assuming a typical App approach by providing the App as a FOC download, with a limited number of FOC uses prior to purchasing a 3-6 month subscription - likely to be an annuity model.
In terms of pricing - this is still not finalised - as it depends on some price sensitivity work we will complete with a range of customers during the first half of the year. From my experience finalising the price always comes last as the market appreciates the true value of the product and how it can improve health and help reduce other related healthcare costs.
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