Potential Key Markets in Australia alone:
1. Rugby League
- 200,000 registered to participate in 2024.
2. AFL
- 528,000 registered to participate in 2024.
3. Rugby Union
- 150,000 registered to participate in 2024.
4. Hockey
- 125,000 registered to participate in 2024.
5. Martial Arts
- 256,700 registered to participate in 2022.
*Data per Microsoft Copilot; not taking into account dual code registrations, nor age, which is especially relevant given children would need multiple mouthguards in a lifetime.
Even taking into account potential competition from those such as Prevent etc, the upside looks good for instrumented mouthguards broadly.
With Mr Manshake onboard, this might have enough gas to fully realize CovR within the suite (which will require validation by peer review I'd say). But, this complete suite ought to give clubs / associations without doctors present on game day enough cover from a duty of care perspective and make HitIQ a one stop shop.
Would be good to see CSX rebranded into the HitIQ infrastructure, but appreciate there may be some patent challenges with Prevent.
Finally, I'd be interested to see us target club / association insurers directly to negotiate a drive down of premiums for the clubs if the instrumented mouthguards were adopted by all registered to participate. Perhaps a stall at an insurance convention?
