CBA announces launch of crypto integrated within their main app with potential partnership with Gemini.
Ability to pay for goods with crypto in the future may be added (something SWF is incapable of).
'CBA believes offering crypto will lift engagement with its app – a key performance metric – because the volatility of bitcoin and other cryptocurrencies will entice customers back to the app more to check on the value of their holdings. CBA will then be able to show customers the full range of digital services and cross-sell banking products.' LOL
With CBA/Commsec & Superhero announcing launch of crypto offerings, SWF's point of differentiation has already evaporated.
Ann: SelfWealth delivers record growth in FY21, page-177
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