but the stock is in it's infancy kb. Many companies on the asx are not profitable, but the SP moves up due to potential. And a company doesn't even need to operate in profit to be able to manage it's cashflow. Infancy means concentrating on revenue, not profit. Profit comes later. Investors always look out for profit, but when revenue is increasing and money being reinvested back into the company, then as long as the potential and revenue continues to increase, it shows that the company knows how to make money. When marketing and infancy costs lower and the company matures, it has set itself a solid foundation to consolidate on spending and enjoy the fruits of profit. Look at Xero as an example. Reinvestment of revenue non stop. Revenue skyrocketing. That's the problem with investors. So many concerned with NPAT. But that does not define how successful the company is, because it may not be in the company's strategies to turn over a profit. Perhaps they are thinking GROWTH.
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