Say "Social Media" in the early days of social media and most people would have said mySpace.
Not saying DCC has the right or wrong play when it comes to timing, just pointing out that when they start spruiking the product will be critical. In the very loosely paraphrased words of some wise observer: Those who start revolutions usually aren't around to finish them...
Ann: September Quarter Report Shows Continued Robust Performance, page-11
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