Good question Riglife, I often wondered the same.But I guess it...

Good question Riglife, I often wondered the same.

But I guess it has to do with;

• long term customer qualification
• First mover advantage
• becoming a creditable, reliable supplier
• once approved customers are reluctant / can't to go else where
• Become a tier 1 recognised preferred provider
• When price squeeze happens, customers have no choice but stay and pay up!!!
• To go in to care and maintenance, you loose all your talent staff that know the plant inside out and re start would be long and even more costly.
• Probably a few more reasons

But this is a cycle, and the tide is turning quickly in our favour
So financials can change quickly and you need to be in the box seat