I'd say the best time to promote the company will be after the next results are released as they'll be detailed, for 12 months, and should show a good turnaround from last year's results. Hopefully the December quarter was decent. Other quarters averaged about $1.3m profit I think.
Lots of good sentiment out there at the mo and the closest peer Affirm is enjoying a massive valuation and making big headlines in the US.
https://www.cnbc.com/2023/12/28/affirms-stock-quintupled-this-year-beating-all-tech-peers.html
According to Yahoo Finance, Affirms EV / Revenue ratio is now 11! Just imagine!
Sezzles $5m buyback is good and might put a platform under the price at some level. Also a buy-back program might put off any significant shorting attempts. It's so thinly traded and the free-float is so low that I wouldn't underestimate the impact the program could have.
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