dont invest based on wat other people think ever you have to...

dont invest based on wat other people think ever you have to analyse the business based on your own competency and what u can understand. i had to re analyse this business again and so far the prospects look pretty good compared to to other retailers i have found that selection is very important which is wat this company is good at, i usually thought that pricing would be a consideration since there r so many companies selling similar items. because of this margins seem to be fairly high. all in all if they manage at least a 15 to 20 percent growth rate which they have some how managed in the past then thats at least 2.33. this can be attributed to expansion and more sales. the expansion side i was worried cause that required capital but it seems like city chic actually expands through partnerships initially plus it has the whole ecommerce approach. the only problem i saw was updates on its website which is lacking but apart from that it seems on its way to do ok i mean just look at thier facebook instagram pages they even have facebook groups where people are reselling items