they did say in August update that marketing costs would be higher in 1st half than 2nd half of FY23 to coincide with marketing strategy.
Higher sales is very good news as gaining market share is the most important aim this FY and margin improvement with flow on in subsequent years with reduced marketing spend and lower overheads as a % of higher sales revenue.
This year is about regaining its former market share pre covid.
A2M Price at posting:
$5.37 Sentiment: Buy Disclosure: Held
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