Ann: Share Purchase Plan Offer Booklet, page-25

I extrapolated the growth rate of 70% per annum [in preference to using 1/4ly numbers]... so 643 customers added by June 2020 = 1562... 70% growth on that 1093 customers added by June 2021 = 2,655.

By contrast I think the average spend per customer is reaching maturity [given the company is reporting satisfaction with the current offering and has not flagged any need for acquisitions at this time].

Management, in the presentations, is highlighting the market size and the fact the penetration is minimal so far. So... I think that is the guiding principle for estimating growth and the benchmark for deciding if it is going to be a commercial success.