Here's two articles that may put some context around Fiji Kava's marketing initiatives and the growth in the international export market that may require additional investment to be captured by Fiji Kava.
The Silktails investment will increase brand awareness in Australia and will also expose local Fijians to the brand.
The export market for kava is growing rapidly (i.e. approx >10% p.a.) and it is clear that Fiji Kava's market share of this to date is still small. Curiously, I never expected to read that the US has around 150 kava bars.
https://www.fijitimes.com/new-deal-new-look-for-kaiviti-silktails/
https://www.fijitimes.com/taskforce-kava-surpasses-other-export-commodities/
Ann: Share Purchase Plan, page-29
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