Ann: Shareholder Newsletter-AJX.AX, page-115

"On the face of it (without gsad1000's plausible explanation) , it does rather look like Alexium are having to undercut to get the sales ."

Can you give an example as to how you come to the conclusion that Alexium are undercutting to get sales?

Or is this speculation on your behalf?

"If the fire retardants market is that price sensitive and competitive , is a 30% margin realistic going forward or is it likely to be half that ?"


Virtually every market world wide is competitive, however if you listen to the two part interview with NC recently (check other threads for links), you'll realise that we're the only company that can FR virtually any product in an environmentally friendly way.

Also the margins are 70%!