Revenue potential per vertical = vertical value * Avg partner...

Revenue potential per vertical = vertical value * Avg partner margin / Avg required ROI
Bottomline will be the sum of revenue potential for each vertical.
Key is to prove partner value through reduced churn and sticky customers.
wonder if they also get revenue if customers did ended up changing providers to another competitor but still a business partner of updater? can it be win-win? but then that might increase churn but at least both positions are hedged.