I thought... 2018 was delayed while getting the manufacturing / wholesale cost down to something distribution partners could work with while maintaining a margin for OBJ / manufacturer. Lets be real, this product will be competing with many established brands that all claim to be the greatest thing ever and have reasonably well established price points. Realistically I would think 2020 before anything meaningful happens...
What I'm curious about is the go-to-market strategy and what if any additional costs OBJ will be required to fork out. This should be clearly explained ... and would mean analysts could start to run some numbers.
Ann: Shareholder Update December 2018 Quarter, page-22
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