Ann: Shareholder Update March 2016-OBJ.AX, page-52

The market's reaction to yesterday's announcement wasn't weird.
You see "door is now open to ALL of P & G", others see "the promise of an expectation of an anticipation that should materialise imminently and in the near future" over and over again for the past couple of years.
Announcements are shifty, ambiguous, unclear, written in cuneiform and, a cynic might argue, decipherable only by those in the inner circle to whom management provides a translation.
I'm still extremely bullish on the company's future, but I distrust the manipulation.