More flim-flam from the bods at CT1. When will this company...

More flim-flam from the bods at CT1. When will this company actually provide a few tangible business details?

While CT1 praises the virtues of data capture the reality is that making sense of the captured information is where the benefit exists. 'Insights' only have value when they can be turned into a wealth creating strategy. The bigger the company the more value data provides (in a competent system) and inversely the smaller the company the less valuable the data becomes beyond the gross level of alarm protection.

So to me it seems utterly contradictory to write about providing a wireless information system that suits large corporations when the only clients CT1 seem to be capturing are standalone restaurants and fast food venues.

Big data is ideal for corporations that have a fast flow thru of product. Monitoring of stored goods in retail food stores (like restaurants) is not going to make this company into a cash cow. It needs to have the likes of a Walmart or Costco or even Woolies to start to make its business model economically viable. An IGA store is only a teaser (I presume the contract is with an IGA franchise and not Metcash Ltd).

Personally, I look at alternatives to CT1 as a means of accessing whether it is a viable company. At the moment I do not see what make this a compelling investment – and I should add I am very happy to hear the reasons why others think it is. Especially when you consider other IoT companies like BUD or CIO.

To me CT1 it is a weak candidate in a strong and vibrant market.

Finally, CT1 would be on struggle street if it wasn't for the US sales (which raises the question as to why the AU sales team is not having a similar success with its sales). Oh and does CT1 not know that the long term growth markets are in Asia. So why has CT1 ignored this untapped market? If a company is genuinely convinced it has best in class for service or product or both then it needs to capture that scale in the most viable markets.

Cherry picking markets works in the medium term. But is that the type of business model investors want for their risk/reward ratio?

DYOR.

Broosta