Oh really??.....then what about year 2,3,4....these are...

Oh really??.....then what about year 2,3,4....these are recurring revenues.....what is the SME getting from the platform then???....oh that's right there's supposed to be "visitors" to the site looking at "reviews" of businesses that they may be interested in??

Here's something to consider as follows:

The most critical element of growth should be centered around visitors to the platform; in fact, I would strongly argue that the company has only got a timeline of around 12 months to lock this strategy down. After 12 months all the ‘early adopter’ customers currently on the platform will have their contracts up for renewal and if they can not see an advantage to their business – mainly the price they are paying vs the exposure they are getting – Big Review TV could start to see attrition rather than re-contracting.