Coming back to the actual announcement, the fact that CCO’s kava products are available in 800 Coles stores and yet not in the NT and not north of Rockhampton in Queensland and not north of Perth in WA means that, given Coles only had 860 stores in all of Australia, that its selling in just about every Coles other than those exceptions.
I will assume that that’s a win.
For what it’s worth, every time I go to my local Coles store, I’ve noticed the number of Taki Mai shots and Fijikava packets available on the shelf keep changing. I’m assuming that means people are buying it.
It would have been better if the announcement included figures for the dollar value of sales through Coles.
CCO Price at posting:
0.3¢ Sentiment: Buy Disclosure: Held
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