Hard to say, lots of variables to take into consideration. Since...

Hard to say, lots of variables to take into consideration. Since their bank account is larger they may be able to get better pricing by placing larger orders. In any case the goal is to get the product out there to generate the high profit MRR. 15% isn't huge, they're not exactly giving it away. If a customer is on the $15/mo plan how quickly do they break even on that customer? And there might be opportunities to monotonize the data in the longer term. Distribution deals like this are a positive. Direct sales would be great but this will grow them quicker.