Here are the ads I am seeing from another company on MY IPHONE...

Here are the ads I am seeing from another company on MY IPHONE while in the UK.

MBE only operates on the Android platform as far as I know because it is an open system.

However, B!games is obviously using a business model which works on the iPhone network of phones and conducting the transactions outside the iOS ecosystem.  How are they doing this?  I dunno, but it wouldn't be difficult to work out if you followed one of these ads all the way through the fulfilment process.

MBE should be doing this too - ASAP.
It would near enough double their Australian earnings, possibly more as iPhone customers are typically higher spenders than Android.

MBE should be looking to replicate this especially as they now have a connectivity partner in the UK.

That would be HUGE!

Again, I see no reason why MBE could not simply roll out this offering to iPhone users and doubling their existing revenue streams.