Ann: SK-II Success and Forward Planning, page-3

OBJ Limited (ASX: OBJ) is pleased to report that the success of initial market launches of the “SK‐II Magnetic Eye Care” product in South Korea, Hong Kong, Taiwan, Japan and China have been extremely positive. The consumer responses are now being assessed by P&G to structure forward rollout plans over successive years across key markets and to bring momentum to new product innovations. The SK‐II Magnetic Wand Eye Care product, the first product developed under the Procter & Gamble (P&G) Product Development Agreement (PDA) and the first in the world to utilise OBJ’s magnetic microarray technology, was first introduced to the market at a product launch in Seoul in South Korea in October 2014. Since that initial launch, the SK‐II Magnetic Eye Care product has been launched into Hong Kong, Taiwan, Japan and China and promoted across a number of SK‐II digital and on‐line marketing media.  The overall consumer and business response to this new innovation has been very positive with all of the launch stock being sold out in these markets and attracting a large number of new consumers to the SK‐II brand. Dr Suda Sudarsana, head of SK‐II Global Research and Development stated: The global beauty and skin care category is a very dynamic and it is critical that we innovate at “the speed of fashion”.  Working in collaboration with OBJ has enabled us to leverage its expertise in diamagnetic physics, which in combination with P&G’s chemistry and biology knowledge has resulted in us designing & delivering this innovation successfully to market in record speed. The OBJ team led by Jeff Edwards have not only been true experts in the area of diamagnetism, but have also collaborated seamlessly with the P&G team and have been great partners in innovating together to create value for our consumers as well as our mutual businesses. This success on the magnetic wand is now bringing momentum to our next generation phase of innovation. Dr Sudarsana reported that the consumer feedback from all market introductions has been highly favourable and the data accumulated from these initial product launches is now being utilised by P&G to structure forward rollout plans across key markets. ABN 72 056 482 636 284 Oxford Street, Leederville 6007  Perth,  Western Australia Telephone +61 8 9443 3011 Facsimile +61 8 9443 9960 www.obj.com.au Dr Sudarsana further confirmed that OBJ has been working closely with SK‐II in defining the forward plans for new product definitions and styles, bringing greater levels of consumer benefit. In response, Jeff Edwards, the Company’s technical Director said: Working with P&G and especially SK‐II provides OBJ with a rare opportunity to influence the direction of technology at the very leading edge of the industry. Working with such companies on forward innovations that can span three, four and even five years, allows OBJ to define the innovation pathway and to partner with such companies in forward strategies.