I was more or less at the same avg cost as yours until I doubled down. I just think the impact is overstated. Staying at home, TV is the one thing people do want. And like it or not, sky is the provider of choice for the majority. Live sport is still playing and we're the only provider who can give that to people. We don't need to result to Spark Sports level because we actually have something of value to show.But then maybe I'm wrong. Who knows.
I was more or less at the same avg cost as yours until I doubled...
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