If satellite really does stabilize and streaming grows to a reasonable level, and if competing streamers increase their prices (content costs going up), then SKT has a good chance of growing (not just stabilizing) its revenues and its margins. That will be a diametrically opposite situation from where it has been in the last 5 years.
It will have to misallocate its retained earnings (retained CFs) rather badly for the market not to respond to that rather dramatically.
Ann: Sky Investor Day presentation - 29 June 2021, page-8
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