Yes, so my thesis is that Sky will be the place to go for local...

Yes, so my thesis is that Sky will be the place to go for local sport - and that the global giants will have little interest in that. If Sky can continue to corner that - then it can leverage that to become the leading aggregator of other content as well (remembering that global dynamics are playing out such that there will soon be an avalanche of supply). There will be much content looking for eyeballs - Sky may have the eyeballs - that may give it some kind of negotiating strength.

Of course it may not play out that way. However while the consensus is that Netflix will conquer all, I think there's an attractive asymmetry in the risk vs reward.

Perhaps.