IMO, that's definitely the biggest issue for now (liquidity) but we saw much more liquidity late last year with all the JB and Spark news and I think we will see more liquidity than that as sales grow in the UK and then Europe. Short term issue only and by the time it's not an issue anymore I would expect the sp to be quite a bit higher especially leading into Christmas and maybe quite a bit sooner. I think we are already having our October market sell-off now so might get the post October market rally much sooner than normal this year.
On the investor call Mark said margins will be a little lower than here (still high at 60-70%) but I was allowing for a lot of advertising spend in the UK and we are no longer going to need to be doing anything like what I expected from what Mark was saying and I'll take slightly lower margins on higher volumes any day especially without the advertising expense.
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