IMO, that's definitely the biggest issue for now (liquidity) but...

IMO, that's definitely the biggest issue for now (liquidity) but we saw much more liquidity late last year with all the JB and Spark news and I think we will see more liquidity than that as sales grow in the UK and then Europe. Short term issue only and by the time it's not an issue anymore I would expect the sp to be quite a bit higher especially leading into Christmas and maybe quite a bit sooner. I think we are already having our October market sell-off now so might get the post October market rally much sooner than normal this year.
On the investor call Mark said margins will be a little lower than here (still high at 60-70%) but I was allowing for a lot of advertising spend in the UK and we are no longer going to need to be doing anything like what I expected from what Mark was saying and I'll take slightly lower margins on higher volumes any day especially without the advertising expense.