Look at personal incentives, posters have already noted several above.
Exposure to Jaxsta via Songtradr for Paul / Richard is as below (Songtradr Ownership % * Songtradr's stake in JXT), comparable with their direct stake in Jaxsta.
As I'm unsure of their personal stake in Songtradr I've made the number on balance. I've also omitted the options as that requires a further ~$3mil outlay from Songtradr, and there's also likely to be additional equity issued before then for acquisitions or capital by then anyhow.
As discussed quite extensively now, several LT holders have analysed the Songtradr notes and are comfortable Songtradr's position is of mutual benefit to both companies.
Re the options number, read attachment B (link below), the number is contingent on the number of shares issued from the note. The number of shares I've used from the note is $3mil compounded quarterly, with a rate of 7.5% over the life of the notes, arriving at that figure.
https://hotcopper.com.au/threads/ann-notice-of-extraordinary-general-meeting-proxy-form.6761587/
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