Ann: SONGTRADR INCREASES INVESTMENT IN VINYL GROUP, page-35

Hi Kippy, the reporting hasn't been down to segment level for some time, but from what has been released you can still get an idea.

I think the revenue break down in the half yearly is the easiest visual without too much detail, just note this is pre TheBrag acquisition which turned $8.3mil revenue in 2023.



"Subscriptions Revenue" being Vampr / Jaxsta for the half year, I would expect. The blue sky appeal for those segments would to replicate some of the success of an IMDB / LinkedIn style platform for music. Based on the most recent quarterly, Josh noted "Jaxsta’s B2B signups have surged by 90%", so it appears to be gaining more significant traction. It also has a moat, being the only music database of its size that sources the data direct from the custodians, with over 365 data integrations. Competitors are crowd sourced.

I have played around with Vampr, I thought the app was cool but each to their own. What interests me is the traffic there, which I have followed recently.

Now;


For that period;
43,909 swipes per day
2,082 connection made per day

Pretty decent traffic, and something worth following to gauge growth.

I would not write Vinyl.com off, if you research competitors like Discogs, and look at the projected growth for the Vinyl market, it's an interesting play with high potential. It's well setup with a distribution agreement with the largest vinyl distributor in the US, Alliance LLC.

Most of all we have great investors and management behind this company, Josh has indicated a focus on profitability and potential for further acquisitions. It's easy to have a sell sentiment when a stock runs 100% in a week, but there is reasoning behind the run and it's a company that has been kicking goals and high potential to be a winner in the future.