As a writer I find SOR announcements quite incoherent. By this I...

As a writer I find SOR announcements quite incoherent. By this I mean they will state something like the potential market is to the moon and back then present you with some wafty technical data that says nothing in real terms. Now I get that it is not in their interest to divulge the 'how' something will work, the actual nuts and bolts, but they could some a little closer by explaining how their technology compares with other competing technologies and the proposed benefits. They could take a look at companies like Vulcan which does an excellent job in company announcements, especially around managing investors' expectations. Investors want to know how a company stacks up in comparison to its peers. A little reading on their behalf would go a long way to a more informed market. Just my two cents.