$7mil was spent on marketing in FY23. That's near 5% of market cap. Can anyone provide some colour on this please? Seems excessive or maybe not at all. Would this be like television advertisements? Or is SSG purely marketed through the internet? Youtube adds? They pay to have their logo on aussie youtube Braun adds etc? Is that it?
https://www.youtube.com/@shavershopau
Just doing my DD now. Hope this excellent SSG HC community can help.
$7mil was spent on marketing in FY23. That's near 5% of market...
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