Big jump after announcement - $8m Rev with $0.3 EBITDA paid by a...

Big jump after announcement - $8m Rev with $0.3 EBITDA paid by a (over 3 years) $1.25m Expense - unlikely to see this capitalised given nature - so (if so) may/will hurt FY22 and FY23 reported EBITDA - but will be tax deductable to SGI (if so) - the FY24 will be bounce back to normal (if so). However, product and buying range will keep customers, and some (unstated) synergies likely available? Can see this as been opportunistic and value enhancing (and good for former members given marketing support $$ to be delivered).
At $100m Rev at $6m EBITDA at $0.17 is still trading at less that 3x EBITDA. At 8% EBITDA margin 2x EBITDA...
Can easily see why it jumped...even here can see support developing