"Developing WiFi was sheer lunacy for NOR, and is responsible in large part for the position they find themselves in today."
The beginning of the end was much earlier than that. It was when NOR, imo, squandered a huge chunk of their capital from the RTO and subsequent first of many SPP's, via marketing WP. This was a product at the time which had negative margins. Imo, WP still has negative margins but through, imo, a quirk in accounting, NOR treat non-discretionary items below the margin line.
So with WP, the more NOR spent on marketing, the more money they would lose. Buying market share may work if you have a greater capital base and/or a lower churn rate than NOR.
NOR may now finally have a useful/marketable product but no funds to available for marketing.
NOR Price at posting:
0.4¢ Sentiment: None Disclosure: Held
