Ann: Strategic Investment by Cornerstone Investor, page-24

I'm only new to shares but I've been around product design and development a while and one thing I know is this, cash might be king but equity is golden.

If someone offers you equity it's because they've run out of cash, it's worse than a loan, they're giving away part of their baby to see through the short term, they're the closest people to the company and know better than anyone else what it's future holds, but in that frame of reference they still think it's better to take the short term gain.

Owners and directors are the largest shareholders in their own company, why wouldn't they partially sell their own holdings or repay their loans first to free up cash to get stuff done?

To me, it's like they're not thinking of their own bigger picture and that says a lot.