It's a great point @RockstarJones!!
The CEO noted in the AGM speech that over 80% of sales, in 2019 I assume, were generated in Tassie!
That equates to over $40m of last year's $50m in sales, so less than $10m for the mainland last year.
Based on my projection of $67m for this year, that is still only about $13m in revenue from the mainland.
The recent strategic update ann also noted 25% growth, July to Nov compared to PCP, so solid numbers, but lots of room for expansion!
They should have a strategy for the National chains (Woolies / Coles) and then a separate focus on Melb / Syd / Bris where there is the most to gain.
A simple slide / graphic highlighting this in reporting to the market will highlight it pretty well.
I've also been reviewing their websites recently.
Still plenty to be done (Christmas is over people!!), but this looks like a decent base to drive some online sales from.
Some elements of it are clunky still, with different look and feel across a few sites, which I think could be improved still.
It shouldn't feel like you are going to a different website to buy a product, but it does.
Corporate - https://www.tasfoods.com.au/portfolio/
Brand Family - https://www.thetasmanianfoodco.com.au/
https://meandervalleydairy.com.au/#shop
https://pyenganadairy.com.au/#shop
https://shimawasabi.com.au/
The important aspect of this is having a solid sales channels for Hampers / special packs and driving these hard with target audiences.
I also saw some dairy brands doing some cheese platters with the meal delivery companies recently, something we should be looking at I would think.
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