Yay, that's what I am talking about there appears to be some...

Yay, that's what I am talking about there appears to be some sense after all. Concentrate on the core brands, then the non core supporting brands contribution will work, if you reach break even point or beyond for your fixed costs and your variable costs on non core are covered - that's when you gain incremental profit. Looks like the Multix review of non contributing products is being done externally at great cost instead of in house. That's unfortunate, but maybe they don't have the necessary skills to undertake such a task. At least they recognise the need. It's unfortunate but necessary to reduce costs by a staff realignment, and it's pleasing to see them ditching some of these non strategic alliances they have. These all absorb cost and management time. Let's see the result.

Have a nice day and Travalley may be right.