Strongly Improving Per-User Monetisation Trends for World Phone...

Strongly Improving Per-User Monetisation Trends for World Phone    
Monthly Highlights:   

Cumulative Revenue up 25% (exceeding USD $400,000)   since 19 January, demonstrating strong monetisation momentum   

Cumulative downloads up 14%, now exceeding 3.6 million, (1.85M iOS, 1.75M Android)   

Increasing monetisation per installed user – revenue continuing to trend up faster than downloads   

Currently in a market calibration phase, the team focus has been on optimising revenue generation per user and calibration of customer acquisition costs, ahead of significant World Credit and Global Dynamic Pricing releases   

Total spending on user acquisition reduced by 50% on prior month, with current acquisition costs reaching $0.35 per download