Huh? November 14 they said that the global rollout would...

Huh?

November 14 they said that the global rollout would commence in December 2014, however it was very clear that the rollout would be phased exactly as it has been since.

"Ahead of its December launch, the Company has put in place an active roll out strategy to acquire a significant user base of over 10m users."

Then further down provides details of how it will be rolled out:

"The roll out strategy has been developed to leverage available resources to achieve maximum customer acquisition results and high customer growth levels through performance based marketing and strategic organic growth methods.

Phase One – Pilot Test Phase – Month One to Three
The initial phase, commencing upon commercial launch of the application will see the Company test the performance of the application across 50,000 users. The key target markets which the test will be conducted in are India, USA, Malaysia, South Africa- and Brazil whereby users will be profiled and monitored in regards to the apps performance."

We are in phase 1 right now (month 1-3). This is going ahead exactly as announced.