fyi
ASX AND MEDIA RELEASE
16 December 2014
ZipT Launches App to Over 130,000 Users in Pilot Phase
Phase one pilot launch of ZipT app initiated and ready for roll out across key target markets
Target markets include India, Brazil, Mexico, US, UK
Increase in targeted users from 50,000 to 130 000, following positive internal testing
Focus on Android market as key distribution platform in regions
Performance based acquisition with targets and capped volumes
Utilises existing distribution agreements with Airloyal and Mpire Media
Pilot results to build the framework for global expansion and next roll out phases
Public launch of the ZipT App post completion of Phase One pilot launch expected in Q1 2015 being ahead of schedule
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