When you are giving your short dated stock away and selling a bit just to cover your costs, it shouldn't be too hard to push out 8,000 cases. They're making out like they've broken new ground here, maybe they doen't realise ALM places orders with suppliers every day. Also interested to hear a sensible explination as to what makes Broo a "unique and premium" beer?
Ann: Successful Initial Launch with ALM, page-6
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