PHL propell holdings limited

Ann: Successful launch of new lending product, page-5

  1. 933 Posts.
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    Watched the webinar recording. Few takeaways for me:
    • There is a big drive to attract new customers that is coming (given they want to tone down on spending, I wonder if this will be through more partnerships as opposed to marketing spend?).
    • There are a number of products to be launched before December.
    • By end of the quarter, we will see the impact the partnership with Square has in terms of capabilities and revenue.
    • There are a few announcements planned for this quarter - probably partnerships that have been in the works for some time.
    • Customers are driving the development - they are requesting features such as Accounts and Cards which are on the way, as well as supply chain invoicing.
    • There is some direct competition yet they are far behind in terms of development - Zeller specifically mentioned (trying to get APRA approved currently to provide instant loans to businesses funded by a $50 mill cap raise). Specifically mentions that often competitors become partners - how Square was seen as a competitor and now a partner.
    • Platform upgrade was critical to the 12 month line of credit capability. The upgrade involved a number of automation improvements to increase capacity without need to hire more.

    Some issues I see going forward:
    • Profitability while scaling. How many customers is it going to take to be breakeven while necessary platform upgrades take place repeatedly to accustom for growth? Development work is capital heavy!
    • Zeller will just take marketshare - how Splitit's entire business model was taken and used by the banks who created their own BNPL capabilities. Zeller sells their terminals in Officeworks for $300 so probably already taking marketshare without realising.
    • Low capital - needs a raise to grow as it isn't producing enough revenue to sustain itself.
 
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