We believe +40k end users by Dec-17 is feasible (153 days / 5 days x 1k subscribers + 11.5k subscribers @ end of July = 42.1k subscribers). This is across all channels, including 9 Spokes Direct.
Even the research analysts don't know the difference between "users" and "sign ups".
Only 3-5% of all "sign ups" will be active users after 1 month. Sure, there will be 40,000 free "signs ups" by December but only 1,200 will be active "users" on the platform. This is standard practice in the IT industry for free software. I'll like to see these so called research analysts recalculate their projections based on the correct formula.
Why doesn't 9SP release more details on user activity? After all, they're an analytics company.
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