humble69, do you have a source for that figure? I've just found another article by Bloomberg using 2007 data for the World's best selling candy and M&M's came in number one with $1.8B sales in the USA.
I've just did another search on the article I posted last night and it looks like it was created based on 2009 data. GFC must have smashed chocolate sales for M&M's to go from $1.8B in 2007 > $673m in 2009 >$2.3B in 2012.
If this is the case then the article I posted last night is completely irrelevant, with current sales for the top 25 being significantly higher.
If anyone can find recent data I'd love to see it.
YOW Price at posting:
62.5¢ Sentiment: Hold Disclosure: Held
