I am not sure I've seen less impactful branding on a new product anywhere before!!
I'm not a fan of the decision to go with the Tetra pak solution, but if you do, it's got to look amazing!
This is miles off that!!
No way this achieves what they want it to impact wise in a drinks aisle when other products have A grade branding.
And now they are flagging strategic transactions (ie: sale), disappointing considering the potential here.
I am not sure I've seen less impactful branding on a new product...
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