HPC the hydration pharmaceuticals company limited
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I am not sure I've seen less impactful branding on a new product...

  1. jaluma
    4,364 Posts.
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    20/03/24
    19:55
    Post #: 72982620
    I am not sure I've seen less impactful branding on a new product anywhere before!!
    I'm not a fan of the decision to go with the Tetra pak solution, but if you do, it's got to look amazing!
    This is miles off that!!

    https://hotcopper.com.au/data/attachments/6045/6045087-690319abfa53447db099930d0341455e.jpg
    No way this achieves what they want it to impact wise in a drinks aisle when other products have A grade branding.
    And now they are flagging strategic transactions (ie: sale), disappointing considering the potential here.
    HPC Price at posting: 1.3¢ Sentiment: Hold Disclosure: Held
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    lightbulb Created with Sketch.  Great analysis
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