BAL is basically f....ed as they thought China will bring them 100s of millions in profit but they should have done their homework and have a cautious view as the laws in China changes every day unless there are "payoffs" to be made. Too much marketing and sales cost spent on China to win the mother's hearts but they were wrong when they could not get the necessary approvals.
They did not care about the Aussie market and now paying the price as the other companies have placed more emphasis on their home market. BAL highlighted Singapore as their best market, well considering they have a population of only 4m and perhaps 25,000 babies, that is nothing compared to other countries like Indonesia, Malaysia, Thailand or Philippines which they should be expanded into.
BKL's JV with BGA for milk powder also failed dramatically as they thought China was their golden egg but they were too late and got into a big mess now.
BAL are similar to CWN crashing but what CWN did was "illegal" after given warnings 12 months ago.
BAL is basically f....ed as they thought China will bring them...
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