There is another point that I did pick up from some research the other week and it explained why gross margin was improving. It was in the yearly report for 1617fy.
Pretty much the more they film and the bigger their database gets the more efficient the company becomes.
If this is the case as highighted above then 50k SMEs in the 2018cy is achievable. Its like the snowballing affect in conjunction with the networking affect.
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